/B2B/ B2B2C
Technology /marketing / sales / digital
Bussines
Transformation
Transformation
B2B / B2B2C
Transformation
technology / marketing / brand / channels / business / digital / sales
Reducing the GAP
"The digital transformation of marketing and sales models in B2B companies often falls short due to a significant gap between cutting-edge technologies and high-level marketing strategies, and the more traditional business channels and sales and marketing teams. This divide can hinder progress, leaving many organizations unable to fully capitalize on the benefits that digital transformation can offer"
sales activation
is essential
"Specially in B2B environments, technology, digital product design and UX have to seamlessly teamwork with a deep understanding about customer behaviour, offline business, sales cycles, channels and customers. Traditional B2B / B2C / B2B2C Business view must be strongly considered in any transformation strategy"
TRANSFORMATION OF MARKETING / SALES MODELS
why success?
Passionate about engineered and high-tech products, I bring an engineering background and keen attention to product features to the table. And while working in industries such as healthcare, building automation, HVAC, and engineering, I've discovered that emotional connections to products and solutions are just as important as technical specifications. In fact, rather than competing, these two aspects should complement each other to create truly exceptional value propositions that satisfy both the logical and emotional needs of customers.
In many B2B industries, providing value to society comes first. And, at the end of the day, technology makes sense if makes society´s life easier. And society requires features, but is built of emotions. Society is human, and technology is there to make human´s life better.
I love
Digital, because it allows to do things that I can't hardly could dream some time ago. The possibilities that Digital Technology brings to B2B are just amazing. Customers are looking for value beyond product, they are looking for solutions, and the more you know your customers, the more you can build value propositions to them. Digital is the way to engage, get insights and help you understand your customer´s needs, preferences and behaviour. No Marketing or selling initiative is going to be successful without deeply understanding of your customer.
I seriously embrace
Marketing & Branding. Marketing & powerful Brands offers a whole lot of possibilities to make sales function much more efficient, smart, powerful... and easy. Is the tool to get customer insights and provide value to customers through sales. Pure engagement. Pure Growth. Success through customer satisfaction.
Being a salesperson, I also understand B2B & B2B2C
Sales, sales teams and sales cycles. I deal with sales function challenges and business results pressure since the beginning of my career. And whatever strategy is designed, I learnt that it has to reach the market and the customers. Sales teams are the ones delivering. If they are not on board, any strategy is useless.
In my view, today, sales, marketing, digital, and brand have lost boundaries and are not isolated silos anymore. They just consolidate into the only important vision:
CUSTOMERS & VALUE
Is B2B Marketing & Sales digital or traditional?
New digital tools must help marketing, sales & business to get and activate insights and to make customer relationship more efficient by providing
value.
My vision:
connections
turns into
conversations
conversations
turns into
relationships
relationships
turns into
trust
trust
turns into
recurring
revenue
WHO AM I?
In a nutshell
I am a senior marketing, sales & business executive with 19 years in leadership transformation
roles in multinational companies operating in B2B / B2B2C markets. Both in local and global management roles, always leading marketing, sales, business, & innovation, activating value-based, customer centric strategies to get business results. Leveraging technology and Digital Solutions to Marketing & Sales activity.
Totally obsessed with delivering value. To customers, to stakeholders and to sales and product teams. Removing silos and connecting internal expertise as the only way to provide value to customers, generate trust and get long term business results. I am a tech enthusiast always looking to apply new technologies to lean operations and provide value.
Sustained top performance and over-achievement record
- HQ corporate top management as Global Head of Marketing & Channels ( Global BOD member ) reporting to Global CEO ( 4B$, 15K employees ) 3 years
- Zone Leadership Team as Head of Sales, Marketing & Innovation ( Southern Europe ) Top Management reporting to Zone EVP ( 1B$, 1,5K employees ) DAX 40 company
- Local business management as Country General Manager ( 32M€, P&L owner ) reporting to European EVP. ( 16 years ) Fortune 100&500 global companies.
Transforming and growing business by introducing new technologies and models, but always with a deep understanding of the business and leading B2B sales teams to take the best of technology in their markets and customers.
Proficient in Business development, digital transformation, Brand strategy, business turnaround, go to market, marketing strategy, digital marketing and channel management
JOURNEY
I’ve grown up in global B2B & B2B2C brands. From P&L owner as Country Manager to Global Director of Marketing, Digital and Brand.
Always transforming business, innovating to grow, organizing to remove silos and viscosity to make operations more efficient. Being creative in corporate environments. Leading multinacional, transversal and complex projects.
Healthcare, Medical Devices, Consumer electronics, Smart Buildings, Buildings Technologies, HVAC ...
Always marketing engineered and technology products, overachieving results by generating customer centric initiatives, adding value to the channels and providing soul and value to Brands
Delivering value by leveraging technology and customer centric vision
leading cultural change
Here’s a quick look at my
career highlights:
ROLES
Healthcare, Medical devices, Consumer electronics, Medtech, HVAC, Building Energy Technologies. Transforming operational models, leveraging technology, activating new revenue streams, delivering value and business results. Revenue, Profit, Growth.
START UP MENTORING
Disruptive business models and ideas, participating as a mentor in the most exciting start ups in Europe.
Helping and learning in the front line of innovation. Healthcare, Medical devices,Industrial and Tech Industries.
EDUCATION
Artificial Inteligence, Big Data, Internet Business, Marketing, Data, Digital, Analytics, Technology.
Staying ahead of the curve.
MY MANIFESTO / WORDPALETTE
#1 Customers and people comes first#2 Embrace and drive change#3 Never stop learning#4 Inspire creativity. Open your mind#5 Think out of the box. Differentiate#6 Be passionate#7 Enjoy what you do. Be yourself, bring what you are#8 Promote teamwork, trust & respect#9 Get things done right, best way possible#10 Remove viscosity#+1 Keep your word. Is all you have.
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